Social Media: Top 7 reasons Companies Do It
Social Media is the newest darling of marketing. But, for all the buzz it’s generating, there is very little hard data on how or why companies use it, or how successful it is. However, that is...
View ArticleAd agency lies: who listens and why
In the advertising agency business, one of the most difficult things to do is acquire new clients without lying. This is because when two or more agencies are presenting to the same client, it is...
View ArticleWhat is Crowdsourcing?
Crowdsourcing is a term that refers to the act of presenting a problem to the public at large, and then letting anyone and everyone submit solutions. Some crowdsourcing for problems that require...
View ArticleHow to learn where your customers are coming from
If you own a retail business that relies upon customers coming to your store, one of the most fundamental things you need to know is where your customers are coming from. Many business collect zip...
View ArticleHow To Write a Situation Analysis: the First Step of a Marketing Plan
When creating a marketing plan, the very first thing that should be done is to write a situation analysis. It’s easy for business owners to gloss over this step because they are so deeply involved in...
View ArticleDo you really know who your customers are?
Whether you’re doing guerrilla marketing or advertising on the radio or television, the more accurately you target your ideal customer, the better your success will be. There are two habits most...
View ArticleBrainstorming Rules
Brainstorming is a great way in the creative process to break through mental barriers to discover creative ways of solving problems and reaching objectives. Throughout my career in advertising I’ve...
View ArticleMarketing Basics for Today’s World
Marketing Basics for Today’s World: Attached is a PDF of a presentation I recently gave at the Seattle International Textile Expo. It is a general overview of what is important in today’s marketing...
View ArticleThe First Rule of Advertising: It’s about Them. Not you.
It’s about them. Not you. The concept is simple enough. But, as a business person, this is without a doubt, one of the hardest things for you to get past. You spend your days and nights thinking and...
View ArticleOne simple copy writing strategy that will deliver better customers
Identify your “platinum customer” and speak to that audience. Don’t worry about the rest. Most business people try to cast as wide a net as possible when creating ads. This is perfectly understandable...
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